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Brand Identity
Corporate Identity & Branding
The Challenge
The travel industry leans heavily on clichéd imagery, and Kasana Travels needed an identity that conveyed stability, trust, and spirituality instead — while working across booking vouchers, vehicle branding, and mobile screens in both English and Arabic/Urdu.
The Solution
We designed a custom logo built from three ascending curved arches forming an abstract gateway (and a subtle "K"), paired with a customized serif-hybrid wordmark for a premium, trustworthy feel.
The identity was documented in a full brand guidelines package and applied across a stationery suite, social templates, vehicle wrap mockups, travel vouchers, baggage tags, and staff uniform badges.
The Results
MEASURABLE IMPACT
40%
Faster brand recognition vs. previous identity
2
Physical offices using consistent branding
20-page
Brand guidelines document delivered
Tech Stack
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