Corporate Identity & Branding
category:
Brand Identity Design, Corporate Branding, Digital Transformation Branding
services:
Visual Identity Strategy, Logo Usage & Brand Guidelines, Digital & Print Design Assets, Social Media & Marketing Collateral, Corporate Presentation & Communication Design
INDUSTRY:
Software, IT-based System Developement Consultants
team:
Brand Strategist, Graphic Designer, Visual Identity Specialist, Marketing Design Consultant
Kasana Travels, a travel agency specializing in pilgrimage tours (Umrah, Hajj), leisure family vacations, and corporate travel management, approached Ingenieros to build a professional, trustworthy, and memorable brand identity. Our team at Ingenieros conducted a deep discovery session to understand their spiritual and commercial values. The final logo we delivered features a distinctive geometric emblem—three ascending arches forming an abstract “K”—paired with a strong, modern wordmark that conveys both stability and a sense of journey.
Challenge
The travel industry is crowded with clichéd icons (planes, globes, compasses). Kasana Travels needed an identity that:
Conveys stability, trust, and spirituality (essential for religious travel).
Stands out on booking vouchers, vehicle branding, and mobile screens.
Works in both English and Arabic/Urdu contexts.
Solutions
We developed a complete Corporate Identity System centered around the custom logo mark. The three overlapping arches symbolize journey, protection, and aspiration—while subtly forming the letter “K”.
1. Logo Design Concept (As Delivered)
Primary Logo: Three ascending curved arches (green, blue, and gold variants in different applications) creating an abstract emblem. The shape resembles a gateway, a rising sun, and the initial “K” for Kasana.
Wordmark: “KASANA TRAVELS” set in a bold, slightly condensed serif/sans-serif hybrid for a premium, authoritative feel.
Color Palette (Finalized):
Deep Teal / Navy → Trust, professionalism, corporate reliability.
Slate Gray/Black → Balance and modernity.
Typography: Customized serif wordmark paired with a clean sans-serif (e.g., Montserrat or Open Sans) for supporting text.
2. Brand Extensions & Collateral
To ensure consistency across all touchpoints, we designed:
| Collateral Item | Description |
|---|---|
| Business Cards | Vertical layout with the emblem foil-stamped; wordmark on matte navy background. |
| Letterhead & Envelopes | Subtle watermark of the three arches in light gray. |
| Travel Voucher Template | Dual-language (English/Urdu) with security patterns using the brand’s arch motif. |
| Social Media Kit | Profile icons, story highlights, and ad templates featuring the emblem as a pattern. |
| Vehicle Wrap Design | Side-door branding with enlarged emblem + “KASANA TRAVELS” in white. |
| Staff Uniform Badges | Embroidered emblem on left chest (navy polo shirts). |
| Baggage Tags | Durable plastic tags with brand colors and loyalty QR code. |
3. Brand Guidelines Document
A 20-page guideline including:
Logo usage rules (clear space, minimum size, do not stretch or recolor the arches).
Color codes (CMYK, RGB, HEX, Pantone equivalents).
Typography hierarchy (wordmark is locked; body text uses a standard sans-serif).
Photography style (warm, authentic, family/faith-oriented).
Iconography (custom travel icons matching the arch geometry).
Do’s and don’ts (e.g., never break the three arches apart).
Key Features
Consistent rollout across 2 physical offices, website, and WhatsApp business profile.
Positive client feedback: “The logo feels like us – welcoming, structured, and meaningful.” – Owner, Kasana Travels
40% faster recognition in local market surveys compared to their previous generic logo.
Deliverables Included
Primary logo (color, white, black versions) – AI, EPS, PNG, SVG
Wordmark-only version
Emblem-only version (for favicons and badges)
Brand guidelines PDF (20 pages)
Stationery set (business card, letterhead, envelope – print-ready)
Social media templates (8 designs)
Vehicle wrap mockup
Color palette file (.ase) and fonts
Technologies & Tools Used
Design: Adobe Illustrator, Photoshop
Mockups: Photoshop 3D rendering
File Delivery: Google Drive + ZIP archive
